Expert in plant-based Mass catering
Charlotta Hyttinen
About us
Ruokailo’s mission is to increase the supply of plant-based meals in mass catering, cities,
municipalities, businesses, and communities. We work with a broad array of stakeholders such as
policymakers, NGOs, various food experts, and chefs. We offer training, expertise, strategies, menu design and practical tools to achieve food-related goals like carbon neutrality. We also provide presentations, talks, materials, and staff training.
Whether it’s about demanding expertise services or nudging: If you wish to get the masses or your clientele to enjoy more plant-based food – we’re here for you!
We’re happy to work with national, international, and global operators. Our physical location is in
Helsinki, Finland.
Ruokalio’s founder Charlotta Hyttinen (MSc Human Nutrition) is a sought-after expert in the areas of plant-based nutrition and dietetics, mass catering, and plant-based cuisine. She has helped a variety of caterers and food experts to develop their knowledge, skills, roadmaps, and tools to increase the consumption of plant-based meals, simultaneously ensuring nutritional adequacy and deliciousness. Hyttinen also has ongoing long-term collaborations with the Plant Foods for Climate Campaign and the Finnish Vegan Association.
The Ruokailo team of experts includes a registered dietitian, a food scientist, and two vegan chefs.
”Ruokailo” is Finnish and stands for ”food joy”, which sums up our philosophy: we make positive changes using positive tools. We use the carrot and not the stick, which the carrot in our logo symbolizes.
How it started
Ruokailo’s journey started in 2017 as a one-woman entrepreneurial business to help farmed animals, the environment, climate, and to tackle the various mechanisms causing world hunger. It all started by utilising expertise in nutrition, food, and catering to provide pedagogically planned vegan cooking classes for individuals and businesses.